Stop paying for clicks that don't convert. I engineer Google and Bing campaigns with AI-powered bidding, precision targeting, and relentless optimisation — every franc of your budget working harder.
SEA done right is one of the fastest paths to qualified leads and revenue. These four objectives define what success looks like for every campaign we run.
Return on ad spend is the ultimate measure. Every campaign structure, bid strategy, and ad copy decision is optimised to generate the highest possible revenue relative to your investment.
Reach the right person, with the right message, at exactly the moment they're searching for what you offer. Granular audience segmentation and keyword matching eliminate wasted impressions.
Campaigns for every stage — from awareness-building brand terms to bottom-funnel commercial queries that capture buyers who are ready to act right now.
Improve Quality Scores, refine audience signals, and eliminate wasteful keywords over time — driving down your cost per click while improving ad position and conversion rate.
A rigorous, data-first approach that eliminates gut-feel decisions and replaces them with statistical evidence — so your budget is always deployed where it produces the best returns.
For new accounts, I build from scratch with best-practice architecture. For existing accounts, I conduct a comprehensive audit to identify waste, quality score issues, and structural problems that are suppressing performance — before spending another franc.
Tightly themed ad groups, multiple ad copy variants, and the right mix of campaign types — Search, Performance Max, Shopping, and Display — structured to give Google's AI the clearest possible signals to optimise against.
Weekly optimisation reviews covering search term reports, auction insights, quality score trends, and conversion path analysis. No set-and-forget — active management that compounds performance improvements week over week.
Monthly transparent reports covering every key metric — from impression share to cost-per-conversion and revenue attribution. When performance is strong, I identify the levers to scale spend confidently and efficiently.
Swiss search advertising has unique characteristics — multilingual queries, regional price sensitivity, and a competitive landscape unlike any other market. Your strategy accounts for all of it.
Swiss CPCs, search volumes, and seasonal patterns differ significantly from Germany or the UK. Your campaigns are calibrated with Swiss-specific benchmarks and competitor intelligence from the start.
Separate, optimised campaigns for each Swiss linguistic market — German, French, Italian, and English — with native-quality ad copy and regionally appropriate messaging for each audience.
Google Shopping campaigns with optimised product feeds, custom labels, and segmented bidding strategies for high and low-margin products — maximising revenue from your catalogue.
Recapture visitors who didn't convert with precisely timed, personalised remarketing — across Google Display, YouTube, and search — keeping your brand front of mind through the full buyer journey.
Ads alone don't convert — landing pages do. I audit and advise on landing page experience to ensure Quality Scores stay high and conversion rates match the quality of clicks you're buying.
Book a free paid search audit. I'll analyse your current campaigns, calculate the wasted spend, and show you exactly how to improve returns.